Walmart (WMT) announced a deal to acquire television maker VZIO (VZIO) for $2.3 billion to strengthen its digital advertising and media business. In an interview with Yahoo Finance, Walmart Chief Financial Officer John David Rainey said of the deal, “This allows us to take advantage of our operating system and really serve our customers better. “Data will give us new channels to connect with our customers.” ”
DoubleVerify (DV) CEO Mark Zagorski joins Yahoo Finance to discuss the deal and how it can be used to strengthen Walmart's media business and stand up to the competition.
Mr. Zagorski commented on the risks of this transaction and what it could accomplish for Walmart: “There's always a risk. There are other assets there that as a set maker he has to trade with Vizio. I don't think Vizio is making much profit from this deal.” the device itself. Data is what they make money from. You have to do business with that device to get the data out of it… If you look at linear TV advertising costs, it's going down every year. Connected TV ad spending is only going to increase, and when you combine that with retail data from online and in-store transactions, combined with CTV business, CTV data business, it's a powerful combo. ”
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Editor's note: This article was written by Nicholas Jacobino
