Initiatives like Spotify Wrapped are famous for demonstrating an impressive display of first-party data as a way to get a glimpse into user behavior and showcase your musical tastes to the world.
It is based on our innate desire to examine ourselves and find out what we have been doing in the last year.
Many B2C brands are adopting these data-driven campaigns.
TBO.com, a B2B travel distribution platform, has excerpted a portion of the marketing playbook for B2C brands.
TBO.com has collected a wealth of data and insights on a platform that connects travel buyers with more than 1 million travel suppliers in 100 countries.
Leveraging data and insights, the platform decided to create a version of Spotify Wrapped.
The company partnered with WebEngage to roll out its year-end campaign, “TBO Rewind.”
The company collected multiple data points and prepared them for use on WebEngage's platform.
Next, WebEngage's catalog Ability to simplify complex data sets and suggest changes to insert them into the WebEngage platform.
TBO.com presented separate insights on “.Top booked destinations” Bookings made by private bookers in the past year,Popular destinations in your country Based on all agent bookings for 2023.
As part of the campaign, the platform presented insights into the visually appealing campaign.
This visual was embraced by thousands of travel bookers, demonstrating personalization across 15 countries and in four languages.
This campaign had a higher open rate than the B2B industry average. This email also achieved a higher click-through rate through the Call-To-Action (CTA) button.
The platform said the campaign also brought inactive customers back to the portal.
Following the success of the campaign, TBO has announced that it will be implemented as a semi-annual initiative.
