Apple's partnership with Major League Soccer (MLS) is expanding with a new agreement that makes Apple's Beats brand the official consumer audio product partner of MLS. As part of the partnership, Beats will manufacture exclusive custom headphones for eight MLS clubs, with more clubs expected to follow.
The first eight clubs to receive custom Beats headphones include Atlanta United, Columbus Crew, Inter Miami, LAFC, Nashville SC, NYCFC, St. Louis City SC, Toronto FC, and MLS players will receive Beats marketing through both Beats will appear in the campaign. And M.L.S.
“For over 10 years, Beats headphones have been used around the world to help you stay ready and focused for the game, while also helping you show off your style and personality,” said Beats CMO Chris Thorne. It has been chosen by top athletes from all over the world.” “We are very excited to partner with MLS, one of the fastest growing and most dynamic sports leagues in the world. Beats will continue to work closely with MLS clubs and top players to provide a great experience throughout the upcoming season. We will continue to provide the following.”
This announcement comes just days before the new MLS season, when Apple TV will once again become the global hub for MLS streaming with MLS Season Pass. MLS Season Pass is available in over 100 countries and is priced at $14.99 per month or $99 for a full season in the US. Apple TV+ subscribers get a discounted price of $12.99 per month, or $79 for a full season.
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