February 13, 2024 11:45am – Retail – This story was updated on Wednesday, February 14, 2024
Tiger Woods and TaylorMade have officially announced the launch of a new performance and lifestyle brand inspired by the 15-time major champion's career.
called sunday redthe partnership will see the launch of a new range of apparel and footwear that consumers will be able to purchase from May onwards, although initially only online.
According to Woods, the brand's name is an homage to the fact that he always wore red on Sundays. Tiger's logo is a tribute to the 15 major games he wore throughout his career.
“This is the right time in my life,” Woods said at the launch event, wearing a new cashmere sweater. “It's a transition period. I'm not a kid anymore. Life changes and I have kids, but this is an important part of transitioning to this part of my life, and I'm proud of the products and brands. It’s about having.”
Woods' relationship with TaylorMade dates back to 2017, when Woods signed an equipment deal to play with the brand's drivers, fairway woods, irons and wedges.
Woods said he has been approached by other companies to launch new apparel brands after his recent break with Nike, but he believes in TaylorMade's “ability to do the right thing.”
“I've learned a lot over the years and have a lifetime of experience making adjustments to help me play better based on the construction of clothing and shoes,” Woods said. “There are some things I can say that no one knew I've been doing all these years, and I'm ready to share those secrets with the world.”
“Sunday Red embodies a love of playing and competing, and we target people who share those values, whether on the course or in life. We make product decisions TaylorMade Golf is a great equipment partner. They have the best people I trust and will bring this project to life like no one else. can do.”
The new brand will include an entirely new company with an independent headquarters and employees dedicated solely to its development. Woods and TaylorMade have brought in top fashion and culture leaders to run the brand, including Brad Blankinship, who has been named president of Sunday Red and will oversee day-to-day operations. Blankinship has decades of experience working with major brands such as Quiksilver and RVCA.
“Tiger's approach to his craft and relentless pursuit of perfection make him the ideal partner. Tiger has an innate ability to see the smallest detail. We tailor our products to the athlete's preferences. We worked diligently on every stitch, every fit to get it right.'' Blankinship said. “We look forward to working with Sunday Red to transform the landscape of lifestyle brands and giving our fans and consumers a first-hand experience of our products.”
“We are honored that Tiger has trusted us to expand our partnership to create an iconic brand led by the greatest athlete in the history of sports,” said TaylorMade CEO David Abeles. TaylorMade is proud to launch the Sunday Red brand, leveraging Tiger's expertise in guiding collaborations with a talented team of designers, marketers, and industry leaders. Today. This is a historic day for TaylorMade, Tiger and the world of golf, and we are honored to be a part of it.”
