Are you ready for your close-up? Because it might be time to dust off your camera and get ready to take action. Websites, social media, TikTok – the modern world is viewed through a lens, and dealers have the opportunity to reach a whole new demographic through video.
It's not just sales. Video is becoming a popular tool for recruiting new talent, sharing business news, and demonstrating organizational culture. No one expects you to be the next Spielberg, but sharing videos is an effective and creative way to diversify your communications. After all, by 2023, approximately 3.5 billion people around the world will be consuming information regularly through video. As background, online videos bring viewers to his 92% of internet users around the world. Perhaps not all of them are watching your company's videos, but isn't that a large audience that simply isn't available?
Video is a great way to increase engagement and provide added value to your customers. For example, if you're a dealer who sells ergonomic furniture, posting a “how-to” video about properly setting up an office chair could be an added benefit for your customers. Looking to attract fresh, new talent to your business? Did you know that 15% of Millennials consume up to 20 hours of short video content per week? In fact, marketers and Recruitment agencies cite video as one of the fastest growing tools in their recruiting strategies.
Companies often feel they don't have the time or budget to consider video as part of their strategy, but for busy resellers trying to deliver, sell, and meet customer expectations, it makes perfect sense. is. However, research shows that the most effective videos are short, concise, and make a clear point. You can also shoot with your smartphone, and there are many apps that offer easy-to-use editing software. The goal doesn't have to be to create the next blockbuster. All you need to do is be creative and effective.
Research shows that 87% of business marketers recognize that video has a direct positive impact on sales, and 73% of consumers rely on a brand's social media when making purchasing decisions. We know that we are influenced by the presence of media.
Considering these compelling statistics, it’s clear that incorporating video content into your 2024 communications strategy can be a success. In other words, for savvy dealers looking to elevate their business message and connect with new audiences, video offers a quick and creative way to reach wider and further than ever before.
