Travel South Dakota announced the night's most successful awards at the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards Ceremony, which recognizes excellence in travel marketing, on February 13, 2024 in New York City, New York. We have become an award-winning organization.
In addition to bringing home five in 2023. Adrian Awards Katrin Svendsen, Travel South Dakota's Senior Director of Global Public Relations and Content Services, was recognized for her work as part of a prestigious international marketing competition that included two Platinum Awards and a coveted Best of Show win. Named Top 25 Extraordinary Minds of 2023. An extraordinary achievement.
Travel South Dakota's initiative was selected from more than 800 global entries submitted in 2023. Adrian Awards Recognizes travel marketing organizations with innovative sales and marketing efforts in advertising, public relations and digital marketing. Travel South Dakota has partnered with Karsh Hagan and the Lou Hammond Group to deliver great results for his upcoming 2023. Adrian Awards:
Platinum and Best of Show: South Dakota Travel | South Dakota Celebrates Corn Kid
When Tariq “Corn Kid” achieved global stardom across social media channels, the team at Travel South Dakota quickly connected the dots and translated the viral momentum into media results and an actionable driver of tourism to South Dakota. Converted to steps. Through a variety of tactics, including securing Governor Noem's public proclamation naming Tariq the state's “Corn Ambassador,” the campaign generated 46.6 billion impressions, 2,329 earned media appearances, and more than 7 million views across social channels. views, and generated nearly $70 million in revenue. Media value. This Gold award was quickly followed by Platinum and Best of Show honors, which recognize the best of the best campaigns.
Tariq at the world's only Corn Palace, September 3, 2022.
Photo courtesy of South Dakota Travel.
Platinum Presidential Award: South Dakota Travel | “Plenty of South Dakota, Little Time” Integrated Campaign (From Business to Consumer)
Travel South Dakota's “So Much South Dakota, So Little Time” campaign boasts 180 million impressions, 2,700+ flight reservations, 112,000 hotel reservations, and $28 million in hotel revenue to date. increased brand awareness and limited traffic to TravelSouthDakota.com
Top 25 Extraordinary Brains: Katrin Svendsen, Travel South Dakota
The top 25 brightest minds, selected by a panel of top industry executives, have distinguished themselves through creativity and innovation, cutting-edge campaigns, winning in difficult situations, and efforts that have delivered dramatic returns. This is the person who has collected the. Since joining Travel His South Dakota in 2011, Svendsen has inspired travel to South Dakota and inspired wanderlust across the state with an active approach to working with local, regional, national and international media. Did. Her deep relationships with media friends throughout her career, and her in-house team she has cultivated, continue to keep South Dakota's tourism industry and its partners at the core of her work.
Katrin Svendsen.
Photo courtesy of South Dakota Travel.
Silver Presidential Award: South Dakota Travel | “So Much South Dakota, So Little Time” Advertisement (Connected TV/Streaming/Linear)
This campaign positioned South Dakota as a haven for weary, mystery-hungry travelers. “So Much South Dakota, So Little Time” earned him 9,608,662 impressions, contributed to over 29,000 hotel and flight bookings, and fueled a massive integrated campaign that generated $28 million in hotel revenue. More than a dollar.
Bronze: South Dakota Travel | “So Much South Dakota, So Little Time” Advertisement (Print)
Celebrating South Dakota as an undiscovered and uncomplicated travel destination, the print ads are designed to create a personal connection, inspiring a love of mystery and spontaneity while traveling, while encouraging viewers to step outside their comfort zones. We have inspired you to try these destinations. Ultimately, throughout the campaign period, the ads helped power the integrated campaign, generating more than $28 million in hotel revenue and surpassing the record-breaking 2019 in visitor numbers and visitor spending. The listing reached her over 6.3 million potential visitors nationwide through publications such as: outside magazine and national geographic.
Bronze: South Dakota Travel | “So Much South Dakota, So Little Time” Advertisement (Brand Campaign)
“So Much South Dakota, So Little Time” leverages current data, integrates campaign elements such as hand-drawn iconography and text, and integrates TV and video, podcasts and streaming audio, digital, social and traditional Southern Executed a media plan targeting people. Dakota will stay longer, defend the state and become a repeat customer.
“What an incredible night. We are still basking in the glow of the ceremony. The Adrian Awards are the tourism industry's most prestigious marketing awards. I am so happy for our team and our state. Beyond our passion for South Dakota, Travel South Dakota's team, including all marketing agencies, works tirelessly to create compelling marketing that captures consumers' attention and encourages visits to the Mount Rushmore State. “Southern Secretary James Hagen said. Dakota Department of Tourism. “Creatively leveraging South Dakota’s stories while meaningfully engaging and expanding our priority audiences is something we take great pride in what our team and partners do every day. It's humbling to see her celebrated at such a high level. Katlyn Svendsen has been an integral part of our sector's success for over a decade, and we're thrilled to celebrate her achievements across the industry. We couldn't be more proud of her and appreciate the incredible talent she brings to the Travel South Dakota team.”
