Mitel names Eric Hanson as chief marketing officer

Experienced technology executives drive global marketing strategy and accelerate growth

SUNNYVALE, CA — Mitel®, a global leader in business communications, today announced the appointment of Eric Hanson to its executive team as Chief Marketing Officer (CMO).

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Mr. Hanson will lead Mitel's global marketing strategy, including solutions marketing, demand generation, brand, partner engagement marketing, customer marketing and global communications for Mitel's extensive communications portfolio.

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“Over the past year, we have strengthened Mitel's solution portfolio, expanded our channel community, and doubled the number of customers we serve,” said Tarun Loomba, Mitel President and Chief Executive Officer. Masu. “Eric's deep knowledge of the communications market and proven ability to drive demand in this space will help accelerate our growth objectives and solidify Mitel as the clear leader in unified communications. .”

Hanson brings nearly 30 years of management and marketing expertise to the Mitel team. Most recently, he served as CMO of e-signature and cybersecurity software provider OneSpan, where he drove new programs to drive demand generation and improve the company's brand and reputation in targeted market segments. Did. Previously, Mr. Hanson served as his CMO at Fuze, where he contributed to the business and product innovation momentum that led to the company's acquisition by 8×8 in 2022.

Prior to working in technology, Hanson was CEO and co-founder of SPY, a creative studio. Under his leadership, the company experienced tremendous growth, working on advertising campaigns with brands such as Nike, Toyota, and Apple, as well as films such as Iron Man, The Hunger Games, and Avatar.

“Combining that tradition of innovation with the recent acquisition of Unify gives Mitel an incredibly exciting story to tell,” Hanson said. “I am thrilled to join the world-class team at such a pivotal time. We will elevate the Mitel brand, empower our partners, and help our customers use communications technology to improve engagement and better business outcomes. We look forward to providing a clear path forward.”

About Mitel

Mitel, the global market leader in business communications that powers more than 2 billion business connections, helps businesses and service providers connect, collaborate and deliver innovative services to their customers. Our innovation and communications experts serve business users in more than 100 countries. For more information, please visit www.mitel.com and follow us on LinkedIn and Twitter @Mitel.