Heritage Corridor wins two major international travel marketing awards

Heritage Corridor Destinations was honored for travel marketing.xcellence by the International Hospitality Sales & Marketing Association (HSMA.I.) at the Annual Adrian Awards Gala on Tuesday, February 13, 2024 at the New York Marriott Marquis.

Heritage Corridor Destinations “The Great American Road Trip” integrated campaign – won the Silver Adrian Award for winning work in the Innovation category. The organization also received the President's Award for this campaign, which was the highest scoring campaign within its budget range.

“I'm so proud of our team and the creative effort they put into the Great American Road Trip,” said President Robert Navarro./Heritage Corridor Destinations CEO. “WJOL's partnership with Scott Slocum was a perfect fit for this monumental campaign.”

The Great American Road Trip celebrated the first 100 miles of Route 66 with a national radio remote broadcast marathon led by WJOL morning host Scott Slocum. Scott and Heritage Corridor Destinations worked together to plan the route, collect interviews from celebrities along the way, and produce his 10 live morning show, which will be streamed nationally on WJOL starting at 1:40 a.m. . The show, interviews, accompanying articles and videos chronicle the amazing people and stories along the route, especially in the Heritage Corridor region, and inspired people to plan their Route 66 road trip with him at TheFirstHundredMiles.com.

Now in its 67th year, the Adrian Awards are the largest and most prestigious competition in global travel marketing. The 2023 Adrian Awards were awarded in the Advertising, Digital, PR/Communications and Integrated Campaigns categories, as well as the Artificial Intelligence (AI) and Environmental, Social and Governance (ESG) Trends categories.

This year's theme, WanderLOVE, highlights the stories of notable ads, campaigns and experiences that sparked a love of travel and inspired the desire to explore in travelers around the world.

“The Adrian Award ishe has innovation and ingenuityBy driving our success and recognizing marketing leadersThat extraordinary effort literallyIt ‘opens the door’ to exploration and excitement.”Robert A. Gilbert, CHME;CHBA, President and CEO of HSMAI. “Their work has inspired the world to get out and make memories through travel, and HMAI is proud of them.”

The Adrian Awards Gala is a must-attend industry event that brings together leading hospitality, travel and tourism marketing executives and their agencies each year.visit https://adrianawards.hsmai.organization/ For more information on events and contests, please visit