Tiger Woods has announced a new lifestyle brand and clothing line, Sunday Red, following his high-profile breakup with longtime sponsor Nike.
At a press conference in Los Angeles on Monday night, Woods said the new product in collaboration with TaylorMade Golf marks another milestone in his career.
Woods, 48, said, “This is the right time in my life. It's a transition. I'm not a kid anymore.”
The Sunday red motif comes from Woods' tendency to wear red on the final day of weekend games, and incorporates Woods' 15 major championships into the extended tiger logo. (Woods said he would update the logo if he wins another major.)
Woods and Nike announced last month that they were ending their 27-year partnership, leaving Nike's future in golf uncertain.
Meanwhile, Woods remains one of the sport's biggest draws and influences, chasing Jack Nicklaus' record of 18 major wins and six Masters wins. Nicklaus won his last major and his last green jacket at age 46. Woods most recently won a major at the 2019 Masters.
Experts say the Sunday Red line should garner consumer interest as long as Woods continues to appear regularly. Woods is currently playing fewer tournaments due to a series of injuries, but he is scheduled to play in this week's Genesis Invitational Tournament in Los Angeles.
“Michael Jordan is still Michael Jordan, and Air Jordan is still doing very well,” said Eric Smallwood, president of Apex Marketing Group, citing the basketball Hall of Famer as a comparison. he said.
Woods' contract with Nike is worth an estimated $660 million over a 30-year lifespan.
Other current or former No. 1 Golf endorsers of undisclosed TaylorMade include Rory McIlroy, Dustin Johnson and Scottie Scheffler.
Sun Day Red products will officially hit stores on May 1st.
