Meta's Threads is currently rolling out new trending features similar to what users are used to seeing on X (formerly known as Twitter). Users in particular have been asking Instagram to add this trending feature to threads since its launch last year.
Meta CEO Mark Zuckerberg confirmed the news via his Threads account, saying the company is rolling out a small test of Trending Topics of the Day in the US, and the feature will soon come to other countries and languages. He said that it would also be expanded.
Instagram CEO Adam Mosseri also confirmed the rollout of the Today's Topics feature, which will be available on the search page and in users' For You feeds. While giving an update on the new feature, Mosseri said trending topics are selected by the company's AI system based on what people are engaging with, and political leanings are also displayed.
He writes: “For those of you looking for a trending feature, we're running a small test in the US to help you find timely topics that people are talking about. Today's topic on threads is the search page and For You Appears in your feed. Topics are determined by our AI system based on what people are currently working on in the thread.”
“Our content specialists review the topics selected by our AI system to check for duplication or confusion, but generally we want them to accurately represent what is actually being talked about in the thread. “We want to do that. Political trends will also be covered,” Mosseri added.
How does the meta determine the top trends?
In an interaction with TechCrunch, Meta said that the “Today's Topics” section is based on a machine learning algorithm that takes into account a variety of factors, including the number of users talking about a particular topic and the number of users interacting with a post. He said that it has been decided. about the same topic.
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