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Every week, Marketing Brew recaps the world's biggest agency leadership changes, account wins and losses, reviews, acquisitions, and more.
employment and retirement
VaynerMedia has named Isaac Silvergrate as ECD. Silvergrate joined McCann from New York, where he served as deputy CCO.
FCB has hired Mr. Kawal Singh as Vice President of Technology. Mr. Singh previously held the same role at William Thomas Digital.
IPG has appointed Susan Credle as its first creative advisor. She left her role at IPG's FCB, where she was global chief creative officer.
TBA Worldwide has promoted Tyler Easterling to president and chief operating officer. She previously held the same position at TBA Agency Brandon.
Ogilvy Health has a new chief creative officer, Renata Maia. She previously worked at Wunderman Thompson Health.
Havas consultancy Gate One has promoted Ben Tai to managing partner. Mr. Tai joined Gate One in 2018 and became a partner in 2020.
VCCP's US division has appointed Kenny Lloyd as its first director of culture and innovation. He previously served as the shop's director of strategy.
Adam&eveDDB has made some senior leadership changes. Sam Lecoeur has been promoted from Director of Growth to Chief Customer Officer. Annabelle Barry, former head of new business, is now head of new business. Finally, Shop promoted Sarah Todd from head of client strategy and integration to chief growth and integration officer.
Account wins/losses and reviews
The nonprofit Fossil Fuel Nonproliferation Treaty Initiative has hired Stagwell's Allison as its public affairs AOR, according to Adweek. After Havas Media began working with Shell last year, the organization severed ties with Havas Red. Shell's business practices have alarmed some environmental activists.
Smoothie King has a new PR AOR, Alison Brod Marketing + Communications.
Dating app Grindr has selected The Romans New York as its ongoing consumer PR AOR.
New departments, offices, acquisitions, etc.
IPG's Huge has launched an AI-enabled application, Culture Decoder. This tool is designed to analyze data and trends and provide brands with guidance on how to leverage them.
Speaking of AI, Pereira Odell runs Silverside AI, a Silicon Valley incubator. This initiative looks at how AI can support the advertising industry.
Stagwell plans to bring back the Sports Beach activation at Cannes Lions in 2024. Athletes like Megan Rapinoe and Carmelo Anthony will also be in attendance.
