As the San Francisco 49ers recently learned, it's important to get enough sleep before the biggest game of the year.
Perhaps no company knows this better than Sleep Number, a wellness technology brand that serves as the official sleep and wellness partner of the NFL.
The company has deep ties to the league and claims that more than 80% of active players on NFL rosters sleep on Sleep Number beds.
In addition to its long-standing partnership with the league, which it re-signed for another five years just before last year's Super Bowl LVII, the brand has expanded its relationships with the Los Angeles Rams, Dallas Cowboys and Minnesota Vikings. have.
The sleep number also has a connection to the Kansas City Chiefs, who will play in Super Bowl III in Las Vegas on Sunday.
Before the big game, Kevin Brown, Sleep Number's vice president and chief marketing officer, said: MM+M The company said it is leaning further into its established relationship with the NFL.
The company hosted a Crucial Catch Live event on Wednesday that featured a 50-minute panel discussion focused on prostate cancer in male patients.
Sleep Number also joins a lineup of star players including Dallas Cowboys quarterback Dak Prescott, Cincinnati Bengals wide receiver Ja'Marr Chase and Minnesota Vikings wide receiver Justin Jefferson on radio this week. We asked them to discuss the positive impact of quality sleep on their media appearances on Raw.
It's all part of what Brown calls a concerted effort to bring more attention to sleep health and reach a target audience ranging from mid-30s to mid-50s.
“Before our partnership with the NFL, understanding the impact of sleep on health and well-being was not as mainstream as it is today,” he says. “Consumers are paying more attention to the message because it resonates with them. Everyone sleeps with it every night.”
Like other health and wellness brands, Sleep Number focuses its advertising efforts to highlight the wide applicability of its products beyond professional athletes. Brown said the company strives to ensure sleep health is a priority for consumers across the board.
Beyond its work at the Super Bowl, Sleep Number will also join the fight against cancer in the fall, signing on as the NFL's “Official Critical Catch Partner” and collaborating with the American Cancer Society's (ACS) annual initiative. and promoted awareness of cancer. Prevent cancer and promote early detection.
In joining this effort, the company created “The Defender,” an online resource for fans to learn how to reduce their cancer risk and find cancer screening centers in their area.
Earlier this week, the company also announced a promotion in which for every ComfortFit pillow sold, it will send an additional pillow to customers and donate one to ACS's Hope Lodge.
Brown said sleep health is an important factor for patients undergoing cancer treatment and the company has worked to establish global sleep guidelines for cancer survivors. He added that the organization sees this as an opportunity to fulfill its corporate social responsibility mission, raise awareness about cancer and support patients in their treatment journey.
Considering that rest intersects with many other aspects of health, Brown asked people to consider the options available to them to get the best sleep levels possible.
“My message to viewers is that what you sleep on matters and it's not an area where you sacrifice quality of life when you need it or feel like you can't afford it. That’s the thing,” he said.
