Chioma Nnadi takes over as new head of British Vogue edward enninfuloutgoing editor-in-chief.
Chioma, 44, a New York-based London resident who currently works as an editor for the U.S. version of the website, plans to relocate. London He holds the title of 'Head of Editorial Content' for a British magazine.
Chioma previously admired Anna Wintour Her “impeccable” reputation made her the first black woman to become editor of a fashion magazine.
Described by colleagues as reserved, nuanced and even “shy,” the Londoner is both a style icon and a relatable person.
Here, FEMAIL delves into the glamorous life of British Vogue's new head…
Chioma is known as “the nicest person in Vogue,” and a source told The Times before the announcement that “Chioma is a great choice.” She's serious and smart and knows her stuff. She will not suffer fools. ”
Another Condé Nast insider said, “Chioma is not the scary fashion editor of old.”
“She's quite shy one-on-one and very calm. She's the type of person who pauses before answering a question.”
On the other hand, a veteran fashion publicist said, “This is off the record, but… [Nnadi] He is the nicest person I have ever dealt with at Vogue. ”
She said her mixed race and multicultural background makes her stand out in the fashion world.
Speaking at the 2018 Council of Fashion Designers of America, she claimed, “I look around too often.” . . I'm one of the few black and brown faces at fashion week. Black creatives are underrepresented at every level. . . Racism is a systemic problem. ”
Nnadi was born to a Swiss-German mother, a nurse, and a Nigerian father, who came to the UK to study in the 1960s, and grew up in central London.
She began her career on the features desk of the Evening Standard magazine.
She moved to New York in 2010, writing for independent style magazine Trace and then covering fashion and its connection to music for Fader.
Nnadi is rumored to be single and living with a flatmate in New York, but is said to be happy to move to London to be closer to family.
Chioma credits her father with igniting her passion for fashion and says she still wears his father's vintage clothes.
She recently wrote: “When I was a child, all I remember is that my father wore a suit, but on weekends when he wasn't working for the government, he wore a suit without a tie.
“Even when eight or nine people lived there, including cousins, aunts, uncles, and extended family from Nigeria, his suits and button-down shirts were the largest of his modest three-bedroom apartments. It occupied a closet.
“My father was never one to throw things away and kept his clothes for years, even when they were falling apart. I know that's what drives my mother up against the wall to this day. .”
“But discovering vintage men's fashion from The Chronicles of Narnia at home was a boon for me as a teenager, like the weather-beaten leather jacket and the frayed indigo dashiki I still wear. .
“My mother's gorgeous 60s minidresses were always too short in the legs or too big in the bust, but his slim-cut menswear fit me like a glove.”
She started as a fashion news writer in 2010, then stepped up and was appointed fashion news director in 2014.
She has worked on some of Vogue's most famous cover stories, including Rihanna, Cara Delevingne, and Erykah Badu.
Nnadi is also the co-host of Vogue's popular podcast, “The Run Through.” Additionally, she has spearheaded online coverage of major events including the Met Gala.
On 18 September 2023, it was announced that Nandy had been appointed as the new Head of Editorial Content to lead British Vogue.
The decision comes after months of speculation about who would replace Edward Enninful, 51, who made history in 2017 when he was named Vogue's first black editor-in-chief. It was given down.
In a statement, Enninful described Nnadi as “a wonderful and unique talent with a true vision.”
Anna Wintour said in a statement: “Chioma is beloved among her colleagues at Vogue, and as an editor and writer she has an impeccable reputation not only in Vogue circles but in the fashion industry as a whole.” .
“I can’t think of a better person to follow in his footsteps than Mr. Chioma. Mr. Chioma has proven himself adept at speaking to digital audiences, building on Vogue’s reach, authority and influence. We've found ways to expand across all platforms.
“She has a passion for fashion, music and culture, and we couldn’t be more excited to have her lead our editorial and creative teams in London.”
Wintour described Nnadi as a “beloved” colleague who focuses on “music and culture” as well as fashion, adding that the new editor will “lead Vogue into the future.”
Nnadi said: “I am very pleased and honored to have been appointed as Head of Editorial Content for British Vogue.” As someone who was born and raised in London, the city's energy – its boundary-pushing style and creative scene – has shaped the way I see the world.
“Now, more than ever, it feels like a moment to look beyond our borders, celebrating the wider meaning of what it means to be British.” I look forward to joining our loyal and inspiring digital community.”
