Dexter Peril named hmarketing pioneer in Saint Lucia Tourism Board, Effective February 5, 2024.
With 20 years of experience in sales and marketing across commercial organizations, Persil brings a wealth of strategic thinking, innovation and human-centered leadership to her new role.
have a bachelor's degree in business administration University of Ottawain addition to the Diploma in Business Management. University of the West Indies (UWI), Persil Your career will involve running successful marketing campaigns and significantly increasing sales revenue. blue waters saint luciaand Peter & Company Distribution.
Marketing officers play a key role in promoting and improving the image of a destination. This includes developing and monitoring the authority's strategic plan, advising his CEO on industry changes and contributing to the annual marketing plan.
Responsibilities also include collaborating with research personnel to develop marketing intelligence, conduct industry analysis, and share insights with stakeholders.
“We are very pleased to welcome Mr. Percil to our organization. I have no doubt that his track record as a sales and marketing expert will make a significant contribution to the promotion and growth of Saint Lucia as a leading tourist destination. .”Said Chairman, Saint Lucia Tourism Board Thaddeus M. Antoine.
Commenting on his new role, Percil said: “I am truly honored to be able to contribute my professional experience, resources and network to the esteemed leadership team at Saint Lucia Tourism. “We aim to leverage knowledge, insight and connections.” It has played a variety of roles in key tourism source markets to enhance the status of Saint Lucia. This appointment is even more fulfilling as it provides me with an avenue to continue contributing at a national level. I am focused on achieving the organization's strategic plans. Grow your market share, increase visitor spending and maximize your return on investment. ”
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