Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI)-powered marketing technology serving brands and agencies, today announced that marketers can generate custom IntentKey audience models based on , focuses on purpose-built, customizable AI capabilities. For unique strategy, product and market insights.
IntentKey's capabilities will be especially important in 2024 as Apple and Google continue their online privacy missions, with Google announcing a goal of becoming 100% cookie-free by the end of the year. IntentKey does not use cookies as an information source, allowing brands to collect data without compromising audience privacy.
While large-scale language model (LLM) chatbots such as OpenAI and Google Bard's ChatGPT have generated excitement around customizability and problem-solving, Inuvo is particularly focused on AI's adaptability for modeling ad audiences. has been focused on. IntentKey is his first and only LLM built from the ground up to generate and target audiences, and no two of his IntentKey client models are the same.
“Unlike LLM chatbots, IntentKey is purpose-built to model audiences for advertising,” said Richard Howe, CEO of Inuvo. “We enable our clients to customize and adjust the model to their specific use case by bringing in their own creative, URLs, and conceptual descriptions of their ideal audience. You can now generate custom audience models based on specific, unique parameters and run them instantly on the web.”
This approach breaks the limitations of traditional structured data, which forces clients into predefined strategies and segments based on common consumer data. IntentKey's dynamic model continuously identifies the audiences most connected to your brand or product at any given time.
“IntentKey provides unprecedented flexibility to build an audience optimized for each client’s specific needs,” Howe added. “We believe purpose-built, customizable AI will power the next revolution in precision marketing.”
The announcement comes on the heels of significant momentum for the company, including the launch of its Audience Discovery Portal, which puts the power of AI in the hands of marketers, and the release of a positive transparency statement: AI leaders provide open communication about the use of AI models.
