You've probably heard someone say that artificial intelligence will come and take all our jobs. I hope not, but everyone definitely needs to be aware of what it does. A more likely scenario is that it integrates with some industries and acts as just another useful tool like Google or Microsoft Excel.
The digital marketing industry is evolving with AI, and there is no doubt that marketers need to keep up with developments. If your digital marketing agency hasn’t implemented AI in a variety of ways, you should. From chatbots to content generation, AI is making online advertising more efficient than ever.
AI is a game changer for chatbots
Chatbots have been around since the dawn of the internet, but it's only recently that they've started to become truly amazing. Various major industries have already implemented AI-powered chatbots to significantly improve customer support. For example, Peloton and Nykaa are known for having cutting-edge chatbots.
Customer support is also very important in other forms of entertainment, such as the online casino industry. When players play online blackjack with Paddy Power, they can rest easy knowing that there is a handy help section at the bottom of the page. If you need help with live dealer games like All Bet Blackjack or Unlimited Blackjack, we know you can start a chat right away. The chatbot on the site is trained to answer a huge number of questions and connect customers to human support his staff if necessary.
Digital marketers should start harnessing the power of these AI chatbots and integrating them into their sales funnels. When a lead clicks on your ad, it's useful to have a chatbot on the next page to qualify the lead. This can serve several different purposes, such as finding out if a user is interested in and needs the product, and determining their budget.
AI makes content generation even better
One of the key aspects of digital marketing is content creation, which is also one of the most time-consuming parts of a marketer's job. If you can automate just one aspect of your business, content creation is probably the most efficient choice. This gives you much more time to optimize other aspects of your business and generate more sales.
AI-generated content is now everywhere, and just by browsing YouTube Shorts, you'll see countless videos put together using AI tools. Video editing has become easy thanks to the ability to automate tasks like shot selection and transitions within the editing tools. Platforms are emerging to help create videos, such as DeepBrain AI and Pictory.
You may have noticed an increase in AI narration in online videos as well. These provide seamless narration and result in higher quality video content than recording audio yourself unless you are a professional narrator. Some of the best tools for this include Lovo and Synthesys, and their inclusion can increase engagement with your video ads.
Data collection makes targeting easier
One of the reasons the digital marketing industry is the behemoth it is today is because of Facebook and Google's AI integration that helps with targeting. Digital marketers can now harness the power of AI to collect data and make sure their ads are being shown to the right groups. Algorithms can perform detailed analysis of customer behavior to help marketers make better data-driven decisions and identify trends and patterns that go unnoticed to the human eye. .
Demographic targeting is one of the best ways to get your products and services to the right people. However, in some situations it may be difficult to determine who falls into this category. With AI data collection, you can easily identify the exact type of people who are likely to make a purchase. Similarly, behavioral targeting allows algorithms to process large amounts of data to discover common purchasing patterns and website browsing behavior.
The era of laser-focused marketing has arrived
Remember the days when you had to sit through ads that had nothing to do with you? Thanks to AI, the digital marketing industry is entering an era of what the Galactic Fed calls “hyper-targeting.” That era may soon be a thing of the past. We've already seen great improvements in the social media era, where ads are eerily shown to the right people who might already be thinking about buying that product.
In the near future, ads for products and services may be shown to consumers exactly when they need them. The longer AI has been around, the more efficient and capable it will become, and the more data it has, the better its algorithms will be. This means marketers now have the power to pinpoint their ideal customer with 100% accuracy.
If you haven't already implemented AI techniques into your marketing campaigns, you should start implementing them. The industry is rapidly becoming AI-assisted, and marketers who don't take advantage of it will be left behind.
