JumpCloud Inc. today appointed Micha Hershman as Chief Marketing Officer (CMO). Mr. Hirschman will lead the company's marketing group to expand JumpCloud's go-to-market (GTM) strategy and develop programs to deeply engage JumpCloud's prospects, partners, and customers.
Mr. Hershman joins JumpCloud with more than 20 years of expertise leading marketing initiatives for category leaders such as Eventbrite, Envoy, and Heap Analytics. He has played a pivotal role in the organization's expansion, particularly contributing to the global demand engine that fueled the successful IPO of Eventbrite in 2018. His strategic expertise extends to category creation efforts and platform positioning strategies that culminated in Envoy's unicorn valuation and acquisition by Heap. content square.
“Michia’s history of integrating inbound and outbound demand generation strategies to drive growth and revenue is exactly what we need to bring a fresh perspective and approach to all of our GTM capabilities,” JumpCloud said. said Co-founder and CEO Rajat Bhargava. “We are confident that he will lead our marketing organization on an ambitious journey this year and beyond, driving our international growth through channels and key strategic partners such as his MSP partners and his Google Workspace. We are very happy to have your support.”
“I’m excited to embark on this journey with the JumpCloud team,” said Hirschman. “My greatest professional satisfaction comes from fostering meaningful connections and building productive working relationships that create business success. We look forward to working with you to grow your business and support IT managers around the world.”
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