The best way to increase membership in your Scout troop is to learn some easy and simple ways to promote your troop within your community.
And the quickest and easiest way to learn how to market your collective, unit, crew, ship, or team to your community is to attend the 2024 National Marketing Bootcamp. This is an exciting virtual event designed to teach volunteers new marketing and public relations strategies. We will send information about scouting.
What is the 2024 National Marketing Bootcamp?
The 2024 National Marketing Bootcamp is a two-session virtual seminar designed to educate volunteers at the troop, district, council, and national levels on best practices for increasing Scouting awareness within their communities.
In this bootcamp, you'll learn new strategies to take your recruiting and marketing efforts to the next level, including interesting new research on the results and benefits of family involvement in Scouting, tips to help you recruit in the digital space, and more. I'll take it up.
You'll also get tips on how to take impactful photos of Scouts in action and create an attractive website for your troop.
When will the 2024 National Marketing Bootcamp be held?
Two sessions will be held.
- Session 1 is March 14th.
- Session 2 is March 21st.
Both sessions are 8pm Eastern / 7pm Central / 6pm Mountain / 5pm Pacific.
Attend both sessions to become a 2024 BSA Certified Marketer and receive this year's digital badge.
Who should attend National Marketing Bootcamp in 2024?
Basically everyone.
This event is designed for Council staff as well as Scouting volunteers at all levels.
Excited about Scouting but have little marketing experience to share your enthusiasm? Join our bootcamp to learn useful skills and strategies that will inspire you to become a marketing leader in your department or district.
Are both sessions the same?
no! Each session includes unique information and tips for marketing your Scout troop.
Will the session recording be available for viewing later?
yes! We will share links to recorded sessions as they become available.
What other resources are available to help spread the word about Scouting?
Start with the BSA Brand Center. Here you'll find materials to help you create marketing materials for a variety of uses.
Brand Center also has some short, fun videos that are perfect for sharing digitally with friends and other community members.
For more tips on marketing and recruiting, check out this website.
And although it's already February, it's not too late to start making these five scouting and marketing-related New Year's resolutions.
How do I sign up for the 2024 National Marketing Bootcamp?
Click here to register now.
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