Emaar Hospitality Group has launched its own lifestyle gym brand, VEO.
Set to launch in April, the brand will serve as a community space for those passionate about wellness and fitness and will operate across Emaar's iconic properties.
Emaar said the brand is also looking to expand into other regions.
Beyond the standard gym experience, VEO is committed to being the premier destination for improving health and fostering a sense of belonging.
The gym brand features a community-centered model, personalized fitness programs, and strategic locations.
VEO will initially open in Emaar's series of communities: The Lakes, The Meadows and Souq Manzil in Downtown Dubai.
Each branch is designed to give members easy access to state-of-the-art facilities.
For the launch, VEO plans to hold a variety of classes that support modern lifestyles, such as yoga and sound healing.
Members have access to VEO through monthly, quarterly, semi-annual and annual memberships, fitness class packages and personal training programs.
As a brand, VEO aims to be a living movement to restore health and build thriving communities, connecting people through education and supporting new lifestyles with lifelong habits.
VEO aims to improve the personal health of its members today so they can reach their full potential tomorrow.
With unparalleled amenities and a focus on state-of-the-art holistic wellness, VEO will become the go-to destination for fitness enthusiasts and beginners of all ages.
