Written by Shivaji Dasgupta
Harit Nagpal's book, which celebrates clichés, is trapped between defensible genres of writing. Conversational storytelling competes with strategic edicts and may excite ambitious amateurs looking for dramatized evidence.
In building, this book's effort is to strengthen certain fundamentals of business and branding. Most valuable are organizational growth principles based on deep experience. What the author says is certainly logical and verifiable, and readers should be appropriately reassured. It's just that the delivery technology is very confusing. Also, that worldview is definitely not news in any dimension.
Meet the man who once owned the iconic Burj Khalifa floor, luxury cars and private jets, but sold his Rs 12.4 billion company for just Rs 74.
Inside Saudi Arabia's Prince Al Waleed's luxurious 4.1 billion rupee private jet.Find out about his luxurious lifestyle, mansion, family, and more
Meet the billionaires who co-founded companies worth Rs 6,32,030 crore. He owns over 700 apartments and his net worth is…
Vikram Salgaonkar: A little-known nephew of Mukesh Ambani and cousin of Akash, Anant and Isha Ambani.Know about his career and net worth
This book is a series of stories expressed across the continent of Bangladesh
Most perplexing is the Malaysian story about air conditioner brand Brez (sic) and a burly man named Noor who is appointed CEO by a seemingly demanding boss named Amir. The woman actually discovered that the air conditioner brand was ranked 4th for her and not the market.
The opening chapter, set in Bangladesh, tells the story of Sam, an immigrant living in the United States who buys a loss-making brand called Walaa. His conversation with the driver Kazi very evocatively sets the tone for the optimistic new era that this country is on full display. It also contains valuable truths about segmentation strategies, especially the need to keep them fluid and human. The big point about resonating with user insights is painfully obvious, but certainly true.
The story of Milan's Punto di Vista (PdV) focuses on establishing a culture that listens to its customers and is thereby constantly in an “adaptive” mode. The intergenerational interaction between father and son (Marco and Stefano) will also sound familiar to experts, as it is a pattern that continues all over the world. Here and everywhere, the solution is to have the ear firmly planted on solid terrain, somehow bridging the gap between the past and the future, making the present a dynamic and sustainable bridge.
The B2C bamboo series “eBamboo Dance”, curated by Jamaican Geeta, James and Coomer, also reinforces one unshakeable truth. Cross-cultural exchange is educational, as is the organic transition from a B2B mindset to a direct customer interface, based on the fundamental fuel of driving a compelling proposition. Another important lesson was how a range of eco-friendly cups and filters did not perform as well because mass consumers would not pay a premium for environmental virtues without functionality. All in all, it presents a sensible scenario for building a portfolio.
The story of Europa is science fiction at heart and effectively discusses the strategic role of distribution in any business, not just in 2081, but today. Indeed, the involvement of frontline sales staff in mainstream business decision-making is clearly articulated and instructive. Look for answers outside the boardroom. The story of YGB (Your Ghana Bank) effectively articulates the role of powerful emotions in building authentic consumer connections. The story is interspersed with young Echo's ambition to launch a grocery brand with the core elements of identifying the sweet spot and making delivery a success.
Kismat Constructions in Lahore is an episode that grows the category by breaking pre-set assumptions and conventions. Transition from unbranded demand to branded demand, the larger pie remains more or less constant, but this is an important perspective for many emerging markets, and a clear line of sight in building differentiated value I have.trinity, new zealand
Dinaz Khorsandi's story at WeSolve in London is a fascinating story of how a people-driven culture is a necessary and often undervalued aspect of successful companies. Her Kantee story about her DARA store in Thailand briefly touches on the timeless and timely need to stay relevant and keep margins at the forefront of ongoing challenges.
Nagpal's theme of constantly adapting to not just survive but thrive is certainly indisputable. Back to Basics emerges as a compelling glue in conjunction with practical street-smart innovation. Irrefutable thoughts exist within a complex web of fiction-inspired storytelling. That alone, considering the author's impressive qualifications, may test the patience of readers looking for fresh learning.
The author is an autonomous brand consultant and writer.
Book name: Adaptation: To thrive, not just survive.
author: Harit Nagpal
the publisher: westland books
224 pages, 599 rupees
