If you're an executive at an early-stage SaaS company, you know the thrill of riding the wave of technology and innovation.
It's a world where ideas turn into code, and code turns into potentially game-changing solutions.
But let's think about this for a moment —
In your rush to get your brand out there, are you jumping right into the content frenzy?
I’m talking about e-books, blogs, social media posts, the whole digital parade.
Now, don't get me wrong. Content is king in the digital world, but let's hit the pause button for a moment.
Imagine this. You're getting tons of traffic and your metrics are lit up like her Christmas tree, but you hear her six words that make your heart sink.
“I still don't know what you're doing.”
This is a common pitfall for SaaS companies. SaaS companies focus on content creation and less on something more important: product marketing.
In this article, we'll explore why turning the tables and focusing on product marketing first is not only wise, but essential to the success of your SaaS company.
So, you’ve started your SaaS journey and, of course, you want to spread the word.
What is your go-to strategy? Fill your digital space with content.
You may be thinking, “I should publish an e-book.''
“We need more blog posts, more social media buzz, more… everything.”
It's like opening the floodgates of content in hopes of building that all-important top-of-funnel.
But there are twists and turns here.
This content frenzy will get your wheels spinning, but it may not lead you in the right direction.
As you know, engagement is not the only end goal. Understand.
It's great that you're paying attention to your content, but if your audience is scratching your head by telling you something.
