FilsonFilson finally launches its first women's lifestyle collection
I don't steal from boys anymore. The iconic outdoor brand is finally branching out into womenswear.
“Borrowed from the boys” is a colloquial term often used in the fashion industry to describe women who wear men's clothing. To this day, I would still use this word to describe the many pieces of Filson clothing I own. A perfectly weighted long sleeve crew neck, this wool shacket, and this waxed tin cloth jacket.
So far, Filson's “no-fail products” have failed in one department: women's fit. The brand has featured designs for women sporadically in the past, with a small collection here and a women's-specific jacket there. However, finding outerwear, shirts, and accessories that suit both a woman's physique and style has always been difficult. This is especially true for women. Petite. Today, that changes with the release of Filson's first full womenswear collection.
Filson bets on women's market
The 127-year-old brand has had a strong presence in American men's outerwear and workwear for some time, but it has yet to establish itself in the women's category, lifestyle or workwear. Is not … In 2020, Italian-based distributor and licensor WP Lavori acquired a minority stake in Filson, with co-founder and president Cristina Calori driving a collection that caters to the needs of female customers.
“Filson is a brand of great heritage and quality, and expanding into the American market is a natural step given the success of our existing e-commerce and storefronts that cater to female customers with specific needs,” said Karolyi. says. “It's a natural progression.”
Designed by Karoly and Filson Chief Creative Officer Alex Carleton, the collection is inspired by pioneering women throughout history and influenced by Filson's extensive archives. Featuring outerwear, shirts and accessories that straddle the line between durable workwear and elevated lifestyle items. The collection is heavy on knits, wool and denim, with silhouettes that are decidedly feminine but also embody the rugged ethos that has stood the test of time.
After perusing Filson's upcoming women's collection, a few items caught my eye. A Mackinac wool barn coat elevates the chore coat vibe, and a wool cardigan looks just as at home in her off-the-grid A-frame cabin as it does around town. . The Shelter Cross Work Jacket is equal parts style and substance, making it an easy fit for both street and camp. Women's embroidered western shirts look like an elevated everyday staple to me.
Focus on women's wear
As mentioned above, this isn't the first time Filson has released a women's design, having popped up here and there over the years, but this new collection marks the brand's biggest investment in the women's market. , making continuous investments. Full women's collection.
Filson's new women's wear collection launches in August 2024 and features 32 styles, including outerwear, shirts and accessories, in sizes XS to 2XL and priced from $98 to $995.
