On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott, to discuss the brand's incredible journey, consumer trends, and trends in the jewelry industry.
In our conversation, Peterson shares his trajectory from chemical engineering to a CMO role and discusses the multi-generational brand's founding in a bedroom more than 20 years ago and its evolution into a lifestyle jewelry company. I did.
Peterson also emphasizes the importance of connection over transaction and how brands' focus on giving back creates an emotional connection with consumers.
Stream the new episode below, subscribe on Apple Podcasts, or find it on Spotify.
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