VMO and Fitness & Lifestyle Group (FLG) have renewed their partnership. This will see VMO continue to have media representation within Fitness First, Goodlife Health Clubs and ZAP Fitness across Australia.
With this renewal, VMO and APAC health and wellness group FLG will be the sole outdoor media partner in a multi-year agreement spanning 97 Good Life Health Clubs, 50 Fitness First and 87 ZAP Fitness gyms. .
Greg Oliver, CEO and Managing Director of the Fitness & Lifestyle Group, said VMO is a market leader in the health and wellness media space known for its high-quality network and innovative branded solutions.
“Extending our partnership with them was an obvious and strategic decision. We are excited to strengthen our collaboration with this premier outdoor provider. They will continue to be Australia's Fitness First, I will be representing Good Life Health Club and Zap Fitness in the media,” he says. .
As part of the deal, VMO will make further capital investment in 131 clubs across the group, providing an additional 1,600 new TV screens pre-configured for programmatic advertising. The new TV screens will be available to advertisers in the coming months.
HOYTS Group and VMO Chief Commercial Officer Anthony Deeble is pleased to sign a further multi-year agreement with the team at FLG to continue as the outdoor partner for Goodlife, Fitness First and ZAP Fitness in Australia. He said he was very happy.
“We confirm our commitment to owning the health and wellness media space. We are also dedicated to the expansion and continued development of our assets within the club and will be adding additional assets in the coming months. 1,600 TV screens will be active,” Deeble said.
Paul Butler, Managing Director at VMO, said the company continues to offer advertisers the opportunity to be among a high-value audience with a positive mindset, which is a surefire way to grow a brand. He says he is excited.
“We are equally passionate about building meaningful connections, providing new and unique opportunities for brands, and delivering memorable brand experiences for our members within our clubs,” Butler said. Masu.
VMO covers more than 1,100 health and wellness clubs nationwide.
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