Mr. Brandt, Vice President and Chief Administrative Officer of Tampa General Hospital, was recognized by Becker's Hospital Review for his strategic leadership in marketing and communications.
tampa, florida, January 26, 2024 /PRNewswire/ — stacey brandtThe executive vice president and chief administrative officer of Tampa General Hospital (TGH) was named one of 60 hospital and health system chief marketing officers (CMOs) to know in 2023. Ta. Becker's Hospital Reviews The only CMO in the Midwest Florida region to earn this rating.. This latest honor for Brandt means that she Beckers December's list of “65 Health System Chief Strategy Officers You Should Know in 2023.”
In her role as the academic health system's top marketing and communications leader, Brandt spearheads and oversees all marketing campaigns and branding across systems and service lines, as well as marketing strategies surrounding strategic partnerships and acquisitions. Masu. Brandt serves on the organization's senior management team, the CEO Executive Council, and he also serves as a member of the CEO Cabinet, and serves on the staff of the organization's Strategic Planning Committee, reporting directly to the organization's Strategic Planning Committee. John CoolisRepresentative Director and President.
“Our entire system is on a journey to transform the delivery of state-of-the-art, academically-based health care across the state. florida“And Stacey's leadership and contributions have been essential in building the future of Tampa General Hospital,” Couris said. “She puts her heart and soul into everything she does, which consistently strengthens our team and puts us in a better position to provide innovative care.” , world-class care for our community. ”
Her addition to this list recognizes Brandt's track record of success in designing and executing marketing, business development and service line strategies, as well as her leadership in developing enterprise-wide strategic plans.
Brandt oversaw the restructuring of the health system's marketing, communications and physician business development and led a strategic omnichannel marketing and communications plan that increased brand awareness for TGH and its institutes. Under her leadership, her marketing and communications team has increased brand impressions by 63% and health system audiences by more than 61% in the past year through strategic public relations efforts. I did.
Additionally, Mr. Brandt launched and oversaw the ongoing marketing and development of 15 health care organizations, including leading their respective strategic plans, resulting in patient growth and market share growth across the health system's key service areas. The increase has been proven. Her efforts directly contributed to TGH's continued market share growth and established the health system as a consistent market leader.
“Tampa General has had a truly amazing year, expanding our footprint to include six hospitals and more than 150 care facilities. We also recently announced new plans for expansion and campus enhancements. All of this makes this recognition even more meaningful,” Brandt said. “We are thrilled to be working with an outstanding leadership team and some of the most dedicated team members in the industry to build a strong, recognizable brand that is closely aligned with our core values, mission, and vision for the future of healthcare. I'm very honored.”
Becker's Hospital Reviews is the leading source of hospital business news and analysis for the healthcare industry, with a list of “Chief Marketing Officers to Know” who have had a measurable impact on an organization's brand, market position, and growth. We highlight chief marketing officers from outstanding hospitals and health systems. And development. A complete list of the 60 “Hospital and Health System Chief Marketing Officers You Should Know in 2023” winners can be found here.
about tampa general Hospital
Tampa General Hospital is a 1,040-bed nonprofit academic health system, one of America's largest hospitals, and the region's only Level L trauma and comprehensive burn care center, providing world-class care. Tampa General Hospital ranks highest in the market in U.S. News and World Report's 2023-24 Best Hospitals, with six specialties ranked in the Top 50 Best Hospitals programs. US. Tampa General Hospital has been named a Model of Excellence on the 2022 Fortune/Merative Top Hospitals 100 list. The University Health System's commitment to the growth and development of its team members has been recognized in two of his prestigious Forbes rankings. Ranked in the top 100 in the nation and in the top 25 in the U.S. on America's Best Employers for Women in 2023. florida Named America's Best Employer by State in 2023. Tampa General is a regional safety net hospital, caring for everyone regardless of ability to pay, and in 2021. $224.5 million In the form of medical care for uninsured patients, community education, and financial support for local health care agencies. tampa bay. It is one of the busiest adult solid organ transplant centers in the country and is the primary teaching hospital for the USF Health Morsani College of Medicine. Tampa General Hospital has six medical helicopters that transport seriously injured and sick patients from 23 surrounding counties to receive the advanced care they need. Tampa General is home to a nationally certified comprehensive stroke center, and its 32-bed neuroscience intensive care unit is the largest on the West Coast in Tampa. florida. It also has an 82-bed neonatal intensive care unit, Jennifer Lee Muma, and a nationally certified rehabilitation center. Tampa General Hospital locations include his TGH North, which consists of his three hospitals and several outpatient clinics in Tampa. citrus and hernando county, 17 Tampa General Medical Group primary care offices, TGH Family Care Center Kennedy, TGH Outpatient Centers, TGH Virtual Health, and 21 TGH Imaging Outpatient Radiology Centers nationwide. hillsboro, pasco, Pinellas and palm beach county. tampa bay Local residents also receive world-class care from TGH Urgent Care, which utilizes a fast-track network of clinics. To watch healthcare professionals live anytime, anywhere on your smartphone, tablet, or computer, visit Virtual Health | Tampa General Hospital (tgh.org). Tampa General Hospital is one of the largest hospitals in the country. florida In partnership with GE Healthcare, we are launching a clinical command center that provides real-time situational awareness to improve and better coordinate patient care at lower cost. For more information, please visit www.tgh.org.
Media contact: Karen Barrera
Assistant Director of Communications and Partnerships
(813) 844-8725
[email protected]
Source Tampa General Hospital
