Local independent cinema The Projector is spotlighting a selection of movie screenings on Valentine's Day with a quirky social media activation celebrating the dating app.
The campaign, titled “An UnHinged Valentine's” is a play on the name of the popular dating platform Hinge, and features films such as: midsummer, casablanca and a wedding ceremony As a user profile.
Don't miss: Quick stats: Do Singapore consumers really care about Valentine's Day?
for horror movies midsummer, It revolves around a trip to the Swedish countryside gone awry, although the profile ironically states that Midsommar really wants to travel and have fun this year.
Similarly, romantic dramas before sunrise He said the ideal date would be to have deep conversations all night long and never see each other again, and the last notification he saw was six months ago.
“Will you please swipe right for us? Just like Valentine's Day movies, love encompasses all genres,” the brand said on Instagram.
MARKETING-INTERACTIVE has contacted us for more information.
Is Valentine's Day celebrated primarily out of love or commercial pressure? Well, younger people in Singapore seem to be slightly less hostile towards Valentine's Day than older people, with 18-24 year olds the most likely to say it's an occasion worth celebrating (30%).
However, a YouGov report last year found that there is still a lot of cross-generational skepticism about the overall picture, with the majority still expressing that commercial pressures are the main reason for celebrating the day. .
It turns out that all over the world men and women are equally skeptical about this celebration. Across countries and regions, men and women are about equally likely to say Valentine's Day is celebrated more because of commercial pressures.
Join us on #Content360 from April 24th to 25th. This event is his two-day celebration centered around his four main thematic pillars: Strategy using insight. Content as an experience. And embrace the future. Learn how to curate content with creativity, critical thinking, and confidence with Content360.
Related article:
Popeye SG turns up the heat with new speed dating series
foodpanda's Paw Paw joins dating app Coffee Meets Bagel
Brand Spotlight: How local film company The Projector aims to move forward
