Sydney, Australia – Media agency Initiative announced the return of its “Marketing Multi” betting platform and called on the marketing industry to join in predicting marketing trends surrounding the upcoming Super Bowl.
Built by Initiative's Cultural Analytics division, Marketing Multi crowdsources predictions from industry experts around the world and combines them with generative AI to deliver the most eclectic multi market with odds updated live daily To do.
From celebrity cameos to expensive brand ads to commercials created entirely by AI, Marketing Multi's betting options include a strong array of contenders and wild cards to keep things interesting. .
In a competition, bettors can only bet yes or no on whether an outcome will occur and how many times they predict the outcome will occur. Scoring is based on probability, with each day's final odds added to the punter's daily score calculation. The person with the highest cumulative score wins the highly coveted super legal official “Marketing Multi Super Bowl Ring”.
This 2024, the platform will evolve with new AI-powered “match insights” to drive performance improvements for the first time. Now, with historic Super Bowl advertising trends and live web results, people can better understand the likelihood of each outcome and choose whether to play it safe or take a risk. Masu.
Talking about this initiative, Chris Colter, Initiative Chief Strategy and Product Officer“The Super Bowl is the only place in culture where people not only pay attention to advertising, but actively lean into it.'' As brands take their ability to leave a lasting impression seriously, we look at important trends. It has become a cultural litmus test.”
meanwhile, Ryan Haeusler, Initiative Communication Design Lead The platform architect commented: These new AI-powered capabilities now provide a more level playing field for people to participate and add to an already diverse list of winners. ”
The Marketing Multi is open to all agencies, marketers, media owners or anyone who just wants to take a punt and have some fun, and betting ends on February 7, 2024.
