Most marketers are using AI in their current roles
More than half (54%) of marketers say they have used AI in their current role. This is a significant increase from 12 months ago, when more than a third (37%) of their girlfriends said they used the tool in the course of their job.
More than one in five (22%) report using AI multiple times a day in their job roles, and a quarter (25%) use AI several times a week. is the answer.
Marketers are more likely to use AI than professionals in other industries, including finance (16%), engineering (17%), education (22%), and technology (39%) .
In addition to using AI in their current roles, many marketers are also using AI tools when searching for new jobs. More than a quarter (26%) of marketers say they have used an AI tool when completing a job application, and more than a third (34%) say they have used an AI tool when completing a job application. , has responded that they will use his AI tools for this purpose in the future.
Source: Hayes
UK online spending rises for fifth consecutive month
UK online spending reached £8.5bn in March, up 3.7% on the same month in 2023. This marks the fifth consecutive month that UK online spending has increased.
This shows that there was an overall positive development in the first quarter. January saw a 1.5% increase compared to the same month last year, and February saw a 5% increase.
While Mother's Day and Easter boosted online sales in March, Easter weekend sales were actually down 6% compared to the same period last year.
Positive developments in online sales may indicate some increase in consumer confidence. But shoppers are turning to buy-later-pay-later (BNPL) services to spread the cost.
Approximately £1.35 billion of online purchases were made using BNPL services in March 2024, an increase of 8% year-on-year. This represented 15.9% of his total online spending for the month.
Source: Adobe Analytics
Almost half of UK consumers say they spend extra on quality products
Almost half (48%) of Brits agree they spend their extra cash on quality products. However, according to a new survey by Effie and Ipsos, only 10% of people said they like owning or doing things that flaunt their wealth.
Around a third of people strongly disagree with the idea of doing or buying something to show off their wealth, suggesting that people are embracing the idea of 'quiet luxury'. ing.
The research also looked at British consumers' beliefs about what success means. More people think that treating people well is important to getting ahead (82%) than say hard work is important to success (77%).
Almost two-thirds (64%) believe that skills and talents are important to success in life, while 22% think that coming from a wealthy family will help them get ahead. Only.
British consumers are more likely to attribute success to being kind to others than those from wealthier backgrounds, but there is a perceived gap between success and recognition. More than half of Brits (56%) identify as very successful, but only a third (34%) of Brits feel recognized for their successes. is.
Source: Effie and Ipsos
Online advertising for the “Most Complained Channel” in 2023
Online advertising generated the most media complaints last year, with the Advertising Standards Authority (ASA) receiving 20,944 complaints about around 17,174 ads in 2023. This is a 14% increase from 2022 numbers.
Television had the second highest number of media complaints, with 13,604 complaints compared to 4,399 ads, an increase of 12%. In 2023, email will overtake outdoor advertising and he will have the third highest number of media complaints, with 1,210 complaints compared to 1,058 ads.
Last year, the ASA recorded a total of 39,034 complaints in relation to 25,041 advertisements. As a result of this effort, approximately 27,378 ads were withdrawn or modified.
In addition to the thousands of complaints received by the ASA, the watchdog's AI-powered active advertising monitoring system processed around three million ads last year. ASA predicts that this system will capture more than 10 million people across all channels in 2024.
Source: ASA
More than two-thirds of marketers believe there is “room for improvement” in financial fluency
According to a poll conducted by Marketing Week on LinkedIn, nearly seven in 10 marketers (69%) believe there is “room for improvement” in the industry's level of financial fluency.
A survey of 377 people found that more than two-thirds believe more can be done to improve financial literacy across the marketing industry and its teams. Furthermore, one in five (19%) say that lack of skills in this area is a “major problem”.
Just 12% of marketers surveyed believe their industry or team is “definitely” financially fluent.
Source: Marketing Week via LinkedIn
