Choosing the right camera for video creation can seem quite complicated, especially if you're new to video in general.
Let's say you're busy making plans, thinking about what to post online or taking cool photos for your website or social media. Now you're ready to start creating your videos, but you have a big question. Which camera should I use?
You might be thinking, “I'm not a video-making professional, and I don't really like being on camera.'' And no one at work seems to want to be in the video. ” (Except for that kid who always jokes that he loves trains?)
Before you start worrying about which camera to buy, whether it's a GoPro or something fancy you found at Best Buy, or whether you should jump into VR because it looks like everyone else is doing it, there's a step you should take. Please step back. And then there's the whole idea of drones.
Where should I start? Do I need a special license? Will I get into trouble?
But really, if you think about it, the main question you're facing is: What kind of camera should I buy?
Here's a little advice that might surprise you. If you're stuck on this question, you may not be ready to pick up a camera at all.
why? Because I have a secret that I can't tell anyone. What cell phone do you have in your pocket right now? It's probably enough to start creating simple videos for your business.
Now, about the topic and plan for those videos. Remember that content calendar you've been working on? It's a treasure trove of video ideas. This will help you understand what kind of videos you want to create, such as how-to, behind-the-scenes, or anything else that's appropriate for your brand.
Also, don't forget to get a tripod for your phone. It's a game changer. Using a tripod will give your video a stable, professional look and won't shake like it would if you were just holding your phone. Plus, you can set up your shot, start recording, and even get in front of the camera if you want.
All you need is your phone, a simple tripod, and a content calendar filled with great ideas and you're ready to start creating videos that will engage your audience.
this week's homework
Find customers who are willing to talk on camera about how great your business is and ask them to record you doing a video review.
Look for customers who have expressed great satisfaction with your product or service, perhaps through praise on social media, detailed positive reviews, or consistent engagement with your brand. The ideal candidate will be articulate, have a compelling story about how your business has improved their lives or jobs, and are comfortable appearing on camera.
Once your video is ready, share it on your website, social media platforms, and email newsletter.
By following these steps, you can create a powerful video introduction that not only showcases the value of your business, but also builds trust with your audience. We'll be spending more time on this topic next week, so familiarize yourself now and be prepared for any questions.
As always, feel free to email me at jon@diamondcitystudios.com. I read and respond to all non-spam emails.
see you next week!
