Now in its second year, a media agency initiative is calling on the industry to spend metaphorical money predicting marketing trends before and after the 2024 Super Bowl.
Built by Initiative's Cultural Analytics division, Marketing Multi crowdsources predictions from industry experts around the world and combines it with generative AI to create the most eclectic multi market with odds updated live daily. Offers.
From Taylor Swift's ad cameo to Temu promoting cheaper products in expensive brand ads, to a number of commercials “made entirely by AI,” Marketing Multi has a strong array of contenders, plus: There are wildcards to keep things interesting.
“The Super Bowl is the only place in our culture where people not only pay attention to advertising, but actively lean into it,” said Chris Colter, chief strategy and product officer for the initiative.
“It has become a cultural litmus test for key trends as brands get serious about leaving a lasting impression.”
A bettor can only make two types of bets. Will the outcome occur (yes or no)? And how many times do you predict that outcome to happen?
Scoring is based on probability, with each day's final odds added to the punter's daily score calculation (similar to regular multibetting).
The person with the highest cumulative score will win the highly coveted Official Marketing Multi-Super Bowl Ring.
In 2024, the platform will evolve with new AI-powered match insights to guide the first-ever winner. Now, with historic Super Bowl advertising trends and live web results, people can better understand the likelihood of each outcome and choose whether to play it safe or throw a Hail Mary. You will be able to do it.
“Each year, we've focused on not only re-running The Marketing Multi, but evolving the experience,” said Ryan Haeusler, the initiative's communications design lead and platform architect. Masu.
“These new AI-powered capabilities provide a more level playing field for people to participate and add to an already diverse list of winners.
“There's no actual cash for the winner, but there's pride at stake. So get your selection as soon as possible.”
Marketing Multi is open to all agencies, marketers, media owners, or anyone who just wants to take a punt and have fun.
Bets end at midnight on February 7th.
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