Mass Rapid Transit Corporation has selected Shrene Goh as its new sales director, according to Goh's LinkedIn post.
Goh previously served as Chief Marketing Officer at MYAirlines, where he was responsible for digital marketing initiatives, strategy, and marketing analytics. She served in the role for just under a year.
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Previously, Goh served as Chief Marketing Officer at Lazada. She joined the company in January 2021, and her co-founder Magnus reported to Ekbom. Ekbom also resigned from his position at the same time. He was responsible for the group's long-term strategic development as Alibaba Group's flagship platform in Southeast Asia.
She previously served as Executive Vice President of Marketing at Pos Malaysia. There she was instrumental in bringing change to the brand's refresh across all her touchpoints, transforming traditional marketing to digital and mobile first and adapting the brand to today's demands. It is rated as Additionally, Goh spearheaded the creation and launch of Pos Laju's new online shipping platform called SendParcel, and other notable accomplishments Goh has achieved include Disney (Marvel and Star Wars), DC Comics (Batman), and more. international brand, and a bold partnership with an international artist (Red Hongyi). She revived interest in her stamp collection among a huge fan base and posted record sales.
Prior to joining Pos Malaysia, Goh spent more than two years at Malaysia Airlines where he was part of the team that conceptualized and launched the brand campaign 'Malaysian Hospitality Begins With Us'.
She was Global Head of Marketing for Malaysia Airlines, responsible for brand building, e-commerce revenue, digital marketing, product innovation, F&B and ground services. She was instrumental in transforming Malaysia's national airline into the most preferred airline in the Asia-Pacific region and was also awarded the Regional Industry Award.
Prior to joining MAB, she spent more than a year leading marketing, communications, brand and digital at U Mobile. Prior to joining the telecom company, Mr. Goh worked for AirAsia for over six years, where he led the roles of Head of Marketing and Marketing Manager for the entire ASEAN network, including the Indian market.
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