ORLANDO — Golf sits at a unique intersection where sport meets entertainment and lifestyle. This is an experience like no other, as every golfer can tailor every aspect of his game exactly to his wishes, from the socks on his feet to the putter in his hands. This is why premium His Luggage and Lifestyle His brands Tumi entered the golf realm to improve the way customers can experience the game. Ahead of the brand's golf debut at the 2024 PGA Goods Show, TUMI announced a multi-year partnership with the LPGA and PGA Tour, naming TUMI the official luggage of both organizations.
“This partnership not only signifies our shared commitment to excellence, but also our commitment to empowering women in sports around the world,” LPGA Commissioner Molly Marcoux Samaan said in a press release. It also underlines our united dedication. As a global tour that travels to 10 countries around the world, Tumi's innovative golf collection is a perfect match for the LPGA, and our partnership is a partnership between both the LPGA and Tumi. We look forward to the strong collaboration between the LPGA, PGA Tour and TUMI, and the journeys and triumphs of our athletes on and off the course.”
This collection was about finding synergy between golf and sports luxury, a journey that starts with color. The collection's base colors of black and off-white (accented with tan) are intentionally kept minimal, focusing on the product elements and their functionality. The minimalist yet sophisticated trend is increasing the popularity of golf bags. From Titleist to Vessel, brands are moving away from large logos to more subdued, understated base colors. But don't get me wrong. A minimalist design doesn't mean it lacks game-enhancing features.
Each Tumi headlining golf bag features soft-touch padding, a USB-C charging port, a cooler pocket (holds up to 12 cans of beer, the Tumi team has tested this helpful information), and more for added elements. Features a customizable monogram patch. Personalization. His three golf bags – Range Bag, Stand Bag and Cart Bag – are made using the brand's signature nylon fabric technology for high performance and durability. Golf bags and travel bags in this collection range from $795 to $1,595.
In addition to our signature bags, we've also focused on lifestyle products that not only enhance your game look, but also your off-course activities. The golf duffel is a luxurious twist on the weekender's bag, perfect for meeting your golf travel needs or transporting your golf essentials from the car to the course. It has straps so it can also function as a backpack. This duffel features a soft-touch lined pocket to store your phone or other belongings. It also has a water-resistant lining to store your golf shoes and wet clothes (for those rounds you get stuck on). stormy weather).
While the days of gift guides are behind us (for now), one of the things on my wish list this year is a golf cigar case. Whether you're a connoisseur or someone who wants to go “flexible for the gram,” this carbon fiber cigar case (which can hold up to three of your favorite stogies) is the one you've never needed before. This is a higher-grade accessory that you never knew existed. An additional advantage of this case is that you can adjust the length of the holder to suit the size of your cigars. This is a minor point, but an important and thoughtful one.
It will be fun to see global brands partner with golf's world tour and see golf expand its reach to new players. Tumi president Andrew Dawson sees this collaboration and collection as a step towards expanding the brand and the world of golf. “At Tumi, we are constantly evolving to meet the needs and interests of our consumers and like-minded audiences,” said Dawson. “This was a deliberate and genuine next step for our brand.”
