KANSAS CITY, Mo. — There's only one week left in Dry January. If you're interested in joining, and want to continue your non-alcoholic journey, two of KC's ladies are working to increase your options.
These two women make up a PR/marketing company called “SipSteady” based in KC. They said the company is the first and only company to partner with and specialize exclusively in non-alcoholic brands.
Sarah Pretorius and Kayla Mason are devoting their time to a new career in non-alcoholic branding. The two said non-alcoholic brands are typically small teams that need support to grow and become known.
“So I started SipSteady because it's really about me and other non-drinkers like myself who want to feel more supported and welcomed in businesses across KC Metro and across the country. It was to help the people,” Pretorius said.
SipSteady works with brands such as All the Bitter, TOST, and Bennu Beverage Co. They say more people are joining the movement every year, and demand for mocktails and NA beers is increasing. They claim that in the past year … NA beverage sales he increased by 31%.
Together, they want to spread awareness about the options for those who want to make mindful drinking more than a monthly trend, and their efforts start in Kansas City.
“Being in the Midwest…when we first started a year ago, there wasn't a lot of exposure to non-alcoholic brands here. So we use the flag when talking to these brands. It was like, “Hey, there's a community here in Kansas City and the Midwest that's looking for a product like yours, and we helped put it all over the city as well.'' Mr. Mason said.
It is important to note that it is not anti-alcoholic. But both have first-hand experience that those who don't drink due to health issues, alcohol use disorder, or simply choice don't have a choice. SipSteady wants to add inclusivity to the culture of drinking with friends.
“So Kayla and I are very honored and very humbled to be part of this movement and help put Kansas City on the map as a very calm and inclusive place. It's good for businesses. It's good for our hospitality and tourism. It's good for our hospitality. It's good for our hospitality events,” Pretorius said.
Pretorius and Mason hope to extend brand expression to other locations such as hotels, restaurants, bars, and even KC Sports Stadium.
