Dynatrace names Laura Heisman as chief marketing officer

Former VMware CMO will play a key role in creating, optimizing and personalizing the company's end-to-end customer experience

Dynatrace (NYSE: DT), a leader in integrated observability and security, announced the appointment of Laura Heisman as Chief Marketing Officer (CMO). Laura will replace Mike Maciag as her CMO of Dynatrace, where she served for five years. Mr. Maciag will remain with Dynatrace in an advisory capacity until April 2024.

Heisman brings 30 years of experience reaching enterprise, developer, consumer, and business audiences. Most recently, she served as her CMO at VMware and led a worldwide marketing organization. Prior to joining VMware, she was a member of GitHub's executive team and served as Vice President of Communications and Corporate Marketing. Ms. Heisman also spent more than 10 years at Citrix, where she served as vice president of communications and led the company's global communications and brand awareness programs. She holds a bachelor's degree in communications from San Diego State University. As an advocate for women working in the technology industry, she has sponsored her group Executives for Women Employee Resources at VMware, GitHub, and Citrix.

Rick McConnell, Chief Executive Officer of Dynatrace, said: “With a proven track record of developing impactful marketing strategies across a variety of sectors and for some of the technology industry's most recognizable brands, she is well positioned to create, optimize and personalize end-to-end experiences for customers. and partners. Her expertise, passion, vision and customer-first mindset make her a great fit for our team. She will help further position the company to take advantage of the vast market opportunities ahead. ”

“I am excited to join Dynatrace, a company at the forefront of helping customers with mission-critical requirements such as observability, security, and AI. Each of these elements is critical to the success of digital transformation efforts. It’s becoming more and more important,” Heisman said. “We look forward to contributing to accelerating demand, building deep understanding of our products, increasing brand awareness, and fostering customer loyalty.As a market leader, Dynatrace is poised to become an iconic company in a rapidly evolving field. I believe I am ready to become one.”

“On behalf of Dynatrace, I would like to thank Mike for his leadership and significant contributions to the company from pre-IPO to today,” McConnell continued. “His commitment to customer success and growing awareness of our market, combined with his passion for developing talented marketers, has contributed to Dynatrace's long-term success. We are delighted to have spent time with him and wish him all the best in his future endeavors.”

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