Fast fashion giant Shine will be offering a range of interactive and immersive fashion experiences at the Ultra Australian Music Festival in Melbourne on April 13.
As a lifestyle partner, Shein will bring a showroom experience to the event, providing festival goers with statement-making outfits available for purchase via QR code, special glam makeover stations featuring SheGlam products, and tickets. Or provide a photo booth moment for the owner.
Ultra Australia visitors can combine fashion and music in a special experience. The experience will feature Shein's wide variety of apparel and accessories in on-trend, affordable sizes.
Shayne has collaborated with Alice McCall on the brand, as well as from previous Shayne We will exhibit various hero products.
A spokesperson for Shein said: “This is the second year in a row that we have collaborated with the best music festival and we are pleased to introduce our one-stop shopping platform, showroom and activations.” .
“We strongly believe that fashion and music are both powerful forms of self-expression and that when fused together they can create a symphony of personal style.” We strive to leave a lasting impression on our customers.”
The Shane x Ultra Australia experience will also feature performances from artist Zedd, State of Trance boss Armin van Buuren, global party starter Steve Aoki, hardstyle favorites Darren Styles and Brennan Hart, and many more. It will be unveiled.
