Social media stars Madeline Argy and Maya Jama are on this year's Media & Marketing list, along with authors, marketers and agency founders.
by alex york, pamela jewish and Leonard Schoenberger
MAdeline Agee She was a linguistics student at the University of Kent when she posted her first TikTok video. She did this out of boredom, but also because she liked other creators on the platform and she expected them to comment on her videos.
“I started posting and then it just spiraled out of control,” Argy says. twenty three. Her “Out of Control” has since amassed more than 7 million followers across TikTok, Instagram and YouTube, and content creation has become her full-time job, which has helped her reach 100 million followers last year. It means you made a million dollars. forbes Estimate.
Levon Biss of Forbes
Since her video about a bug first went viral, she has expanded her content offerings to include travel, beauty, and adult content. Its popularity has led to brand partnerships. She has promoted brands such as makeup company Kosas and Apple's Beats by Dre. In 2022, she signed with Under 30 alum Alex Cooper's 'Unwell Network' where she hosts a podcast called 'Pretty Lonesome' where she discusses loneliness and mental health in your 20s.
“One thing that always strikes me as strange is when I work with brands, they send me stilted creative,” she says. “I always find that the campaigns that perform better are the ones where I have more creative control. If you choose to work with creators, work with them.”
The 2024 list spotlights marketing executives, journalists, content creators, and more who are shaping the industry with both novel technology and old-school methods. All candidates must be 29 years of age or younger as of April 9, 2024, and have previously been nominated to her 30 under 30 list in Europe, North America, or Asia. I had never had to.
To select the 2024 recipients, please visit forbes We gathered nominations from alumni under 30 and the public, conducted our own research and leveraged the expertise of independent judges. Yomi Adegokeauthor and 2021 Under 30 Europe alumnus. max burgerChief Commercial Officer, Highsnobiety. Betting Fetzer, Vice President of Communications and Marketing at Mercedes-Benz.and tag warner, CEO of Gay Times and a 2022 Under 30 Europe alumnus. Of those shortlisted, 39% identify as people of color, 47% are women, and 69% are founders.
Argy isn't the only one using social media to build a career. kit chilvers 24, and Ira Rodway-Williams In 2020, he co-founded Pubity Group, which now owns over 20 social media brands. Pubity has over 37 million followers on Instagram, and the company's meme page @Memezar has around 24 million followers. The duo taps into the youthful zeitgeist by sharing content spanning breaking news, science, culture, and technology.
According to Rodway Williams, the biggest misconception about their generation is that “Gen Zers have short attention spans.” “We just know what we value.”
Other members of this year's list focus on issues shaking up traditional media companies. René Bakken 29, editor-in-chief of German news publication Targetschau, fights fake news by reverse-searching images and tracing articles back to their original sources. Mr. Bucken also steers the company's AI strategy to determine how artificial intelligence can contribute to the fact-checking and verification process.
ronald griffin SEEN's 28-year-old founder is also a lister specializing in AI. SEEN is an AI-powered video platform that creates personalized video ads for consumers. They work with clients like Amazon and the Houston Astros. The startup's revenue streams include subscriptions and branded campaign videos. Griffin says he expects revenue to reach nearly $7 million in 2024.
But despite the hype around emerging and growing technologies such as social media and AI, this year's winners also include players from traditional media.
She has over 3 million social media fans, maya jama The 29-year-old continues to make a name for himself as a TV presenter with series such as; love island and Circle. Nada Bashir The 28-year-old attracts millions of viewers with her video broadcasts reporting as CNN's international correspondent.and Eliza Clark Her novels are sold in bookstores around the world. her debut work, boy partswhich has sold over 60,000 copies worldwide and is her second book penancePublished in July 2023, sold over 15,000 copies in the US and UK
There is no doubt that these 30 up-and-comers will impact the world and its industries, whether in finance or beyond. But in Argy's case, she just wants to help others with her own content.
“You listen to 100 podcasts a day, you read a lot of books, you get one idea from that, you put it online, and then hopefully you can say it in a meaningful way.” she says. “And most of all, I think if I can leave people with a good feeling, I’ll be happy.”
This year's list was compiled by Alex York, Pamela Zhu, and Leonard Schoenberger. For a link to the complete list of Europe's 30 Under 30 Media and Marketing for 2024, please visit click hereand for full coverage of Europe's 30 under 30 in 2024. click here.
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