The new campaign will debut during National Financial Literacy Month with an all-new broadcast spot and social content series targeting Southern California.
LOS ANGELES, April 8, 2024 (Globe Newswire) — This National Financial Literacy Month, nonprofit organizations Junior Achievement of Southern California (JA SoCal) is launching a new marketing campaign aimed at highlighting the importance of financial literacy education for Southern California youth and inspiring action.
The campaign debuts with two all-new broadcast spots and a seven-part social content series created by Team 1. New creative highlights how financial habits are the result of learned behaviors shaped directly by the environment, and how changing the approach to understanding finance from a young age can impact young people's futures doing.
“This campaign would not have been possible without the incredible generosity of Team 1. Their pro bono support is a great example of how corporate partnerships can make a tangible difference in shaping the futures of young people. We are proving that we can do it,” said Dr. Les McCabe, JA SoCal President and CEO. . “We were thrilled to collaborate on a fun and light-hearted PSA that playfully highlights Junior Achievement’s important role in providing students as young as five with the tools to navigate the complexities of the financial world and champion their future. was an honor.'' Financial literacy is not just a skill, it's a fundamental right for every child. ”
As one of the few states in the nation that does not require financial literacy standards in school curricula, students in California, especially those from underserved communities, are learning the important things they need for future economic success. The development of these skills is delayed. To combat this, JA SoCal builds a fair future for all by teaching young people how to make smart financial decisions, plan for the future, and inspire them to believe in themselves. That's what I'm aiming for.
70th yearth In this landmark year, JA SoCal's educational approach provides students with the tools to increase their chances of achieving financial security as adults. According to the latest Graduate Survey Report (2021-2022), 82% of Junior Achievement graduates agree that they have a strong financial foundation and 84% are financially independent from their parents. I am reporting.
New broadcast spots: “The Talk” and “The Party”
in “the story,” A son discusses important life topics with his father, such as how to save money, pay for college, and increase income. Contrary to the good advice one would expect from a parent, a father pushes his son to pursue higher education, donates plasma for extra income, and considers scratching tickets to make some quick money. I recommend that you do so. This advice may be surprising to some, but these are very real conversations and are some of the first lessons in financial literacy for some of today's young people. “The Talk” will be further expanded through his seven-part film series designed for his social-owned channels.
In the second broadcast spot, “party,” Young people are portrayed as modern-day entrepreneurs and financial gurus discussing high-level business matters, with the tagline: “Money, it's never too early to learn.” As the first passage emphasizes, there is no such thing as too much financial literacy.
Campaign reach across Southern California
To ensure this campaign reaches audiences across Southern California, new spots include Bally Sports West/SoCal, KCOP, KNBC, KTLA, NBC.com, OTLA, Roku, Snapchat, Vevo, and Uproxx.
About Junior Achievement of Southern California
Now in its 70th year, Junior Achievement of Southern California (JASoCal) is a nonprofit business integration with expertise in experiential learning that successfully develops critical mindsets and skills for students to lead meaningful and successful lives. Kata education partner. JA's high-impact programs, delivered by corporate and community volunteers, promote long-term outcomes in financial literacy and career readiness and foster entrepreneurship. JASoCal offers multiple programs focused on students ages 5 to 25, including JA's In-Class Program, JA Finance Park, JA Job Shadow, and His 3DE by Junior Achievement. By serving more than 50,000 local students in an average academic year, we shape the conversation around college and career readiness and play a critical role in Southern California's economic development. JASoCal has offices in Los Angeles, Costa Mesa, and Redlands. For additional information, visit jasocal.org or connect on social media: Instagram (@JA_SOCAL), Facebook (@JASoCal), LinkedIn: JASoCal
About Team One
Team One is Publicis Groupe's fully integrated media, digital and communications agency dedicated to helping premium brands succeed in the modern media environment. With 450 employees, Team One has six North American offices including its Los Angeles headquarters, Dallas, New York, Chicago, Atlanta and Boise. Team One's clients include Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton Hotel Company, Barclays Bank, The RealReal, HKS Architects, KB Home, Hewlett-Packard Enterprises, HP Inc., Informa Markets, Simplot, and Cathay Pacific. . Team One continues to be recognized for its industry-leading initiatives and unique culture that encourages innovation at all levels. To learn more about the agency's work, team and innovation spirit, visit TeamOne-USA.com.
Press contact:
Bethany Edwards
Team 1 | bethany.edwards@publicsna.com
