Special Partner Series: Media Leader Podcast by Bloomberg Media
Welcome to this special four-part podcast series. media leader Produced with Bloomberg Media. I recorded my first podcast in a studio and you can also listen to it on my YouTube channel.
“The Future of Marketing” is a series of conversations about the critical strategies and skills marketers and their teams need to succeed in today's complex cross-platform ecosystem. Each episode this month, hosted by Editor-in-Chief Omar Oakes, brings together the buy and sell sides of media to discuss the opportunities and pitfalls of 2024 and beyond.
Episode 1: Why multiplatform campaigns have immense potential to expand your audience reach
Steve Taylor, Executive Strategy Director at VCCP Media, joins Duncan Chater, Managing Director Europe at Bloomberg Media, to discuss why and how advertisers should understand the rapidly changing world of video. We discuss what marketers may be missing if they want to reach with a data-driven approach. New viewers.
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Conversation overview
- Introduction: How the idea for this series was born
- What's new in 2024 for marketers looking to attract new audiences through the power of video?
- How can marketers use data to become more strategic in how they target audiences across different channels?
- How can you successfully execute cross-platform campaigns in 2024 with increasingly fragmented audiences?
- What are the best ways to specifically reach new audiences?
- What are the best tools available and what should marketers know about them?
Next week: “How to Master the Impact of Insights and Data Tools” with Havas Media's Jackie Lyons and Bloomberg Media's Phil Robinson.
As always, thank you to our production partners trisonic Thank you for your help in editing this episode and producing this series recorded at Create in London.
