a Olamide Baron, a UK-based Nigerian promoter and CEO of Baron International, says promoting Afrobeats music is both his business and his lifestyle.
In a statement sent to Sunday scoop, Baron said he has taken Afrobeat music to over 20 cities across Europe. He said, “Through concerts and other events, our goal was to entertain people by bringing them closer to their favorite singers. In doing so, we can spread Afrobeats around the world through music promotion.'' Along the way, we discover new artists and help them grow into superstars.
“Promotion is my business and my lifestyle. I want to discover as many talents as possible, watch them grow into superstars, and manage them. I would like to host a festival of
The showbiz personality added that he has contributed to the rise of numerous Afrobeat stars. He said, “I have been instrumental in the growth of Afrobeats' biggest stars when they were just emerging on the scene.''
Reminiscing about the origins of his career, he said: “It all goes back to 2008 at Obafemi Awolowo University, Ile-Ife, Osun State.
“That was the beginning of promoting music, and entertainment in general, for me. At that time, I was the key to getting any artist to perform on campus.”
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