Amazon India has introduced a new shopping segment called 'Bazaar' that highlights affordable, unbranded fashion and lifestyle items. This addition has been integrated into Amazon India's Android app and marks a strategic move by the e-commerce giant.
At this time, only targeted user groups will see the Bazaar section prominently displayed within the app's interface.
Reports earlier this year suggested that Amazon India is working to acquire sellers who offer unbranded products across categories such as apparel, watches, shoes, jewellery, and bags, all priced under Rs 600. was.
For Prime members, delivery takes approximately 4-5 days. It was expected that Amazon would extend its delivery schedule in this area, given the nature of low-priced products where quick delivery is not typically a top priority for consumers.
The launch of Amazon Bazaar sets the stage for direct competition with SoftBank-backed Meesho, which is gaining momentum in the low-cost e-commerce space. Flipkart also operates a dedicated app Shopsy that caters to a similar market segment.
The introduction of Bazaar has the potential to open up a new customer base for Amazon in India. The e-commerce giant has traditionally been popular with urban consumers, especially Prime subscribers who benefit from express delivery and video and music streaming services.
A January report from research firm Bernstein highlighted Amazon India's modest 13% user growth in December 2023, which means the company has more premium products than its competitors. This is partially due to the company's focus on In 2022, Amazon expanded its footprint in the social commerce space by acquiring Glowroad, a startup specializing in reseller networks.
